Privacy Policy

Effective Date: July 2025

At TASA Diamonds ("TASA," "we," or "our"), protecting your personal information is a responsibility we take seriously. This Privacy Policy outlines the types of information we collect, how we use and share it, and your choices and rights related to your data. It applies to your interactions with us through our website, mobile site, customer service channels, and any other services we offer (collectively, the "Services").

By using our Services, you agree to the practices described in this Privacy Policy. If you do not agree, we recommend discontinuing the use of our Services.

1. Information We Collect

Information You Provide Directly:

We collect information that you provide when you:

  • Create an account
  • Make a purchase
  • Contact customer support
  • Join our mailing list or text alerts
  • Submit forms or applications (e.g., job applications)

This includes:

  • Contact details: name, email, phone number, shipping/billing address
  • Login details: usernames, passwords
  • Profile preferences: wishlists, order history, ring size, favorites
  • Communication: product reviews, survey responses, emails, and support messages
  • Employment details (if applying for a job)

Information We Collect Automatically:

When you browse our site, we may automatically collect:

  • IP address and device identifiers
  • Browser type, OS, language, and device settings
  • Page views, site navigation behavior, referring/exit pages
  • Shopping cart and transaction behavior

We may use cookies, pixels, and other tracking technologies to gather this data to improve your experience, personalize content, and analyze performance.

Cookies We Use:

  • Essential: For site navigation and checkout
  • Performance: To understand how users interact with the site
  • Personalization: To customize your shopping experience
  • Marketing: To serve relevant ads
  • Social media: To enable content sharing

You may disable cookies via your browser settings, though some features may be limited as a result.

Information from Other Sources: We may also receive information about you from:

  • Advertising partners
  • Social media platforms (if you engage with our content or tag us)
  • Friends or contacts who refer you or send you a product recommendation

2. How We Use Your Information

We use the information collected for purposes such as:

  • Processing and fulfilling your orders
  • Managing your account and preferences
  • Providing customer support
  • Sending transactional or promotional messages (as per your opt-in)
  • Improving our website and marketing
  • Detecting fraudulent activity and ensuring compliance with our policies
  • Complying with legal obligations

We may also use aggregated or de-identified data for analytics and business planning.

3. Sharing Your Information

TASA Diamonds may share your data with:

  • Service Providers: Payment processors, delivery partners, and IT support teams.
  • Marketing Partners: For campaigns and analytics (only with your consent where required).
  • Legal or Compliance Needs: If required by law or to prevent fraud.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets.

We do not sell your personal data.

4. Social Media and Third-Party Links

Our Services may include links to third-party websites or integrations with platforms like Facebook or Instagram. Your use of these platforms is governed by their own privacy policies.

5. Children’s Privacy

Our Services are not intended for users under 13 years of age. If you believe we have unintentionally collected data from a minor, please contact us.

6. Your Choices & Rights

Updating Your Information: You may update your account details by logging in or contacting us.

Marketing Preferences: Opt out of promotional emails by clicking "unsubscribe." For SMS, reply with "STOP."

Tracking Technologies: Disable cookies in your browser or use tools like Google Analytics Opt-Out.

California & Nevada Residents: Contact us to exercise state-specific privacy rights.

7. Data Transfers

We may store or process your information in locations outside your home country, including the United States. By using our Services, you consent to such transfers.

8. Updates to this Policy

We may revise this Privacy Policy occasionally. Updates will be posted here with a new effective date.

9. Contact Us

TASA Diamonds
Email: privacy@tasadiamonds.com